How to increase your website traffic: Mozello marketing methods and tips

Bruno Veberis
How to increase your website traffic: Mozello marketing methods and tips

Previously, we talked about how to create your Mozello website and store. We also shared the ABCs of great website design so that you can make yours look professional and enticing.

But there's no point in having a beautiful website if nobody sees it, right?

That's why, in this article, we'll introduce you to some methods for increasing the number of visitors to your Mozello site, including:

  • Search engine optimization
  • Email marketing
  • Social media ads
  • And more

Before we get started, you should know this – you don't have to do ALL of the methods below to be successful. However, neither should you put all your eggs in one basket as each method has its own advantages and disadvantages. Ideally, you should test out several different approaches and then focus on 2-3 things that really work for you.

Let's dive in!

1. Basic SEO

SEO stands for search engine optimization and the goal of this method is to make it easier for people to find your website on Google and other search engines. You achieve this by using keywords on your website, being smart about formatting and links, blogging, and more.

For example, if you sell stylish dog harnesses, you should use this phrase on your website, so that, when people are searching for “stylish dog harness”, Google knows to show it as a result.

But there's a bit more to it. To maximize your SEO with Mozello, you should not only use keywords in the the content of your website, but also:

  • Add title and meta tags to every page
  • Create meaningful website page URLs
  • Use headings and formatting
  • Add alt text to your images
  • Create store categories and product links that make sense
  • Boost discoverability by blogging
  • Work on off-page SEO

What do all of these mean? Why are they important? And how to do this on Mozello? Check out our simple step-by-step SEO guide.

2. Google Ads

Google Ads is a paid advertising platform that allows you to display ads in Google search results, Google Maps, YouTube, Gmail, and/or Google partner websites. These ads work on a pay-per-click (PPC) basis, namely, you only pay when someone clicks on your ad.

Google Search Ads, specifically, are one of the best ways to reach warm leads, as you can make your business appear in response to specific search terms. For example, if you're selling dog harnesses in Berlin, you can have your ad appear when people search for “Best place to buy dog harness in Berlin”, which is a search term that signals high buying intent.

While Google Ads are one of the fastest ways to generate high-potential traffic to your website, that's because you're paying for it. Since not every visitor will become a customer, it's important to optimize your ad copy as much as possible and ensure you target keywords and clients with a good potential return on investment.

Learn how to set up your first Google Ads campaign for your Mozello website in this step-by-step guide.

3. Content marketing

Traditionally, content marketing for traffic acquisition comes in the form of blogging and leverages SEO (that we learned about above) to attract potential customers. By writing articles with keywords that your customers are interested in, you can attract attention from potential buyers and gain their trust.

In our dog harness example, you can do this with educational posts, answering common questions such as, “What materials are friendliest for dog harnesses?” or creating entertaining content that makes others want to try your products, e.g. “10 funny dog harness ideas”. People searching for these queries may start browsing your page and turn from visitor to customer.

Nowadays, social media platforms like TikTok, YouTube, and Instagram also serve as high-potential content marketing channels. By creating relevant videos and posts (e.g. about the same topics mentioned above), business owners can organically reach a broader audience and attract new customers, especially if they're targeting younger audiences.

Learn how to write blog posts that boost SEO, brand credibility, and revenue in this guide.

4. Email marketing

Email marketing is fantastic for driving traffic and sales. Here's how it works: you ask your clients & visitors for their email address, and then you send them an email when you have a new offer or some interesting information to share, e.g. a new blog post.

There are several reasons why email marketing is great:

  • It scales infinitely – as your email list grows, you still only have to send “one” email
  • It's cheap – you can do it for free early on and when your list grows, it's still extremely cost efficient
  • It's relevant – as long as people will use email, email marketing will be a great way to get traffic

One of the hardest things to do in email marketing is finding the right balance in terms of email frequency and content. If you send too many emails, people will see it as spam and unsubscribe from your list. Also, if you're pushing deals too hard and every email is “buy, buy, buy”, people may get tired of them and stop opening them. So it's a smart idea to diversify your email content (e.g. with educational blog posts or entertaining content) to keep potential customers engaged.

Learn more about finding the balance and other important tips in this complete guide to email marketing.

5. Social media marketing

Social media marketing is one of the most popular methods used by Small-Medium businesses (SMBs) because it's easy to set up and allows you to be very specific in who you target. For example, if you're running a make-up workshop in your city, you can set your ad to appear to women in your city that are in a specific age group and are interested in fashion and make-up.

Plus, your business can benefit from features such as:

  • Lookalike audiences – the platform will look for its other users who are similar in their parameters to your existing customers and people who have previously shown interest in your business
  • Retargeting – the platform will show your ads to people who have already shown interest in your business and visited your website and hence are more likely to engage
  • Campaign goals – you can set various aims for your campaigns, e.g. brand awareness, purchases, website visits, and more, depending on your advertising goals
  • And more

Some of the most popular networks to advertise in include:

  • Facebook – ideal for businesses seeking precise targeting options to reach specific demographics and interests
  • Instagram – suited for visually-oriented businesses aiming to engage younger audiences with imagery or video content
  • TikTok – best for brands looking to connect with Gen Z and Millennial audiences through entertaining short-form videos
  • LinkedIn – perfect for B2B companies and professionals looking to generate leads and establish thought leadership within their industry
  • Reddit – recommended for businesses targeting niche communities or seeking to engage with specific interest groups

To learn how to create your first Facebook ad campaign, simply follow this step-by-step guide by Mozello.

6. YouTube Ads

Did you know that YouTube is the world's second largest search engine? It offers ample opportunities to reach your ideal audience through various ad formats, including skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and bumper ads.

Of course, YouTube is a highly visual medium, so if you want to entice people to visit your site and explore your product, you will need to create attention-grabbing video adverts.

There are several avenues you can take when working with YouTube:

  • Do it yourself – requires a lot of time and learning a variety of skills from using the platform to creating engaging content
  • Work with an agency – collaborating with experienced professionals ensures high-quality results, but it can be expensive
  • Hire a reputable freelancer – working with freelancers can help you create great content at reasonable prices
  • Find help on platforms like Upwork and Fiverr – though you can find great deals, the quality of the resulting work can be hit or miss

Note that these options also hold true for most of the other marketing methods discussed in this article. So, if you have a budget for marketing, don't hesitate to involve professionals for the best results, but know that learning the basics is very accessible and it's possible to succeed going at it solo.

Discover the ins and outs of YouTube advertising in this insightful guide by Hubspot.

7. Banner advertising and PR

Another option for getting visitors to your website is directly advertising yourself on other websites. For example, if you sell healthy dog treats, it may be a smart idea to have your website appear in the local dog owners forum, a nearby pet pageant website, or a popular vet clinic's homepage – all places visited by dog owners.

This can be done in several ways from placing advertising banners to guest posting, doing interviews, and more.

You can do this by reaching out to the website owners directly (perfect if you want to appear on a specific website) or you can use ad platforms, such as Google Ads, that will distribute your banner across various websites (perfect if you want to appear all over the internet).

Writing blogs for other websites and appearing in interviews are fantastic ways to not only advertise your product, but also build your own authority as an expert in the industry.

Plus, by having links from other websites link to yours, you can also get your own website to rank higher in search engine results – check out the guide in the SEO section above to learn more about link building and its value.

You can learn more about banner ads and how they work in this Semrush article.

8. And more

Influencer marketing, affiliate marketing, TV ads, outdoor advertising – there are lots of other marketing methods that can help you increase traffic and boost sales. If you are taking your first steps in marketing, you don't need to worry about these right now.

The world of marketing can be intimidating at first, but once you learn one method, you'll gain confidence to dive into the next. And then the next.

But, remember, great marketing is less important than a great product and customer experience. So make sure you prioritize accordingly.

Get noticed online

As mentioned, your traffic acquisition strategy should include a mix of the methods above, but probably not all of them, as it may be too much for one person or a small team to manage.

Plus, not every type of advertising will work for every niche – it's up to you to test various methods and find the best way to attract traffic to your website.

But don't forget to focus on the right kind of traffic, namely, people that are highly likely to convert into customers. There's no point paying for ads that attract people who won't buy from you. To understand who you should target, check out this beginner-friendly guide for determining your audience.

If you have any more questions, Mozello offers a healthy knowledge base with mini video guides, comprehensive step-by-step guides, and frequently asked questions you can explore to find your answers, as well as an informative blog to learn from.

Still have questions? Our friendly support team is here to help! Get in touch with them here and they'll help you quickly resolve any issues or challenges.